Web & iOS app development · San Francisco Bay Area
Wallace
& Friends
Apps built a few moves ahead — thought through, end-to-end.
We design and build web and iOS apps for founders, teams, and mission-driven organizations — every layer, from first sketch to launch. And because good thinking is the real craft, I also work one-to-one as a mentor with people of all ages. Same skill, different board. Your first conversation is always free.
What we do
One throughline runs through everything: thinking a few moves ahead. Apps built end-to-end, mentorship one-to-one — and accessibility built in, never bolted on.
Web & iOS App Development
For founders, teams, and organizations that need an app built: we design, build, and ship web and iOS apps end-to-end — front end, back end, and launch. Modern tools, AI included, and senior judgment at every layer. Strategic thinking, applied to your product.
Mentorship
One-to-one guidance for someone growing a career, a student finding their footing, or anyone — at any age — who wants a patient guide in their corner. We start where you are, with your real work or with the game, and build genuine skill at your own pace.
Digital Accessibility
A specialty in its own right: every app we build starts accessible, and we audit and remediate existing products to WCAG standards so they work for everyone — including older adults and people who are blind or low-vision, Deaf or hard of hearing. Increasingly a legal necessity, too.
Who we work with
Adults investing in their own growth, students finding their footing, and teams making decisions that matter — the same patient attention, tailored to where you're starting from.
Professionals & Career-Changers
People leveling up or reinventing their work who want an experienced mentor in their corner — building practical, durable skill you can actually show and use.
Founders & Teams
Startups, small businesses, and mission-driven organizations that need an app designed and built — for the web, for iPhone, or both — without the hype cycles or dead ends.
Students & Young People
Younger learners sharpening how they think, growing more confident with technology, or getting better at the game — taught patiently and with respect, always glad to work alongside a parent or guardian.
What you can expect from us
The promises underneath everything we do — the same whether you're one person learning or a team rolling out.
Plain language, always
No jargon, no hype. If we can't explain something in a way that makes sense to you, we won't ask you to trust it.
A patient pace
We meet you where you are and move at your speed — never rushing you past the point where it actually clicks.
Accessible by default
Everything is built around how you see, hear, and think — including for older adults and people who are blind or low-vision, Deaf or hard of hearing.
Honest about limits
We'll tell you what a technology can and can't do, treat your data with care, and leave you more capable — not more dependent on us.
Two easy ways to start
No pressure, and nothing to lose by reaching out — for you, your team, or someone you're helping grow.
Your first session is free
Every new client's first conversation is free — whether that's an app you want built or a mentorship session. A real talk about where you are and where you'd like to get to, with no obligation to continue. Book a free call →
50% off when you're referred
Word of mouth means a lot to a small practice. New clients referred by someone we already work with get 50% off their first engagement — our thanks to both of you.